Kellogg on China: Strategies for Success
Type
Book
Authors
ISBN 10
0749443979
ISBN 13
9780749443979
Category
economic
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Publication Year
2005
Publisher
Pages
288
Description
Kellogg on China examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy. This study outlines the resulting challenges and opportunities for companies doing business in China. The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management. - from Amzon
Number of Copies
1
